More Details About Brand And Identity
The fundamental component of a brand is the identity or also referred to as the logo, and this is always misunderstood by many as being “the brand”,
A good start on the idea of creating a brand is a strong visual identity but you need to make sure that the visual identity is reinforced with a brand that spreads fully to the whole company because there will be a risk that the expectation of the consumers or clients have for your brand will be different from their actual experience every time your business will be engaged with the market.
A lot of experts know that the combined wholeness of all the company and market interactions is called the brand, and every time there will be an interaction between the market and your company, there will be a created brand-experience. That is why it should be a consistent experience and not only a positive experience because it is known to be an ongoing process.
From a branding and identity design stand point, the important components are the color palletes, contextual language, image styling, typefaces, and they are needed in forming a collateral part. From the way the customer service will answer the telephone, to the expression of the policies of the company and the definition of the set of products, to the market, an effective brand and identity design should extend and involve the whole company.
A brand is really important for a business that is having a fast growth or for those business that are opening new branches in new places. Every time a business will start to grow, the personality of the person in charge of the business will be available without any hesitation as it once before. That is why there is a need to transfer the role of experience and engagement to the brand together with enclosing the brand values during the process.
You should know that all of the businesses and companies have a vision statement that will provide a good impression to all the potential customers and clients of the company. There is a need to put these vision and value statement into action, if you want them to provide an active role within the business or company, then you should translate these statements into process. Both the customer and company or business will be provided with a real value by a proposition.
You will need a strong brand for you to have a strong identity within your company that will strengthen the corporate culture to help make a better retention of personnel, and for a better innovation for the company, you should really need a strong corporate culture that is designed properly.